Peak Strategy Sdn. Bhd. was incorporated in June 2002 as a retail tidbits specialties trading under the name "Eati Bitti" operating in major shopping malls in Kota Kinabalu and consignment to major hypermarkets throughout East Malaysia. Subsequently, the company has started a wholesale unit to expand its distribution.

Today, Peak Strategy imports varieties of tidbits including Candies & Jellies, Biscuits, Wafer Stick, Crackers, Nuts, Dried Seafood, and Dehydrated Fruits from factories and distributors in Thailand, Philippines, China, and Peninsular Malaysia.